Because most of the marketing budget is being spend on online we have also seen an explosion of online platforms and tools that are supposed to help you reach your audience. The plethora of tools can also become a bottomless pit that do not yield the expected results. Its important to have a clear strategy in place how you distribute content online, what language you use in each platform and which purpose each platform serves. Its important to find the sweet spot between volume and authenticity.
I can help your company to formulate or adapt the following: